MO Bear 410

“Startups often create innovative products but do not have
financial muscle, so MicroWorld turned to a partner that was
mammoth in size.”

MicroWorld maybe small, but its ambitions are big. MicroWorld
strives to offer cutting edge software security solutions to its
customers worldwide. But to even get a nibble in the crowded
security space, MicroWorld needed to prove that it possessed the
technology required to address customer pains—a tough task for
the company.

“We do not have huge resources for brand building as compared to
established giants,” says the company’s founder and CEO, Govind
Rammurthy. MicroWorld’s answer to being small was partnership
with one of the world’s largest mail server providers, Deerfield
Communications. Deerfield’s MDaemon mail server is used widely
across the world.

MailScan, MicroWorld’s mail server content security and
anti-virus software, was a perfect fit for MDaemon. Partnering
with Deerfield turned the fortunes of MicroWorld. The company
tapped into Deerfield’s channel partners and began establishing
tie-ups with various resellers, vendors and technology providers.

MicroWorld’s entry into the U.K. market followed a similar
pattern. It struck a deal with Paul Smith Computer Services, a
leading software company in the U.K. that had many channel
partners.

Today, the company has a large network of established partners
in various countries- USA, Canada, Mexico, Brazil, Argentina,
Chile, U.K, Norway, Sweden, France, Italy, Germany, Turkey,
Netherlands, Belgium, Singapore, Hong Kong, Vietnam, and
Indonesia.

All incoming and outgoing mail passes through the WinSock Layer
at the server and client level. MicroWorld’s WinSock Layer (MWL)
sits on WinSock Layer. All content passing through WinSock must
pass through MWL, where it’s checked for any security-violating
data. If such data is discovered, it is removed and the clean
data is passed on to the application.

Simply having an innovative product doesn’t advance one in the
race, especially when it comes to selling security products. The
challenge was to offer 24/7 service.

“All established players earn a lot from customers and partners
through various levels of paid support,” says Sunil Kripalani,
VP of International Sales. “We are the only company offering
free 24/7 technical supports not only to partners and customers
but also to important prospects. This has helped us make real
breakthroughs.”

MicroWorld has also explored the advantage of offering
customized deals, which have enabled them to enter important
segments and signup with some of the best names like Vodaphone,
Australia and UK, Ford U.S, and WHO.

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